Monday, July 14, 2008

American Consumer Opinion Panel

American Consumer Opinion is owned and operated by Decision Analyst, Inc., an international marketing research firm in the Dallas-Fort Worth area. While based in the United States, American Consumer Opinion is international and its members are worldwide. Membership is Free! Your only cost, as should be, is the time it will take you to complete surveys. As a panel member, they estimate you will participate in several surveys a year typically. Their surveys are not very lengthy, generally the average survey will take 10 minutes or so to complete, and the questions are usually easy to answer. Panel members can expect to receive a "screener" (a short questionnaire) every six weeks or so. These screeners help to determine which survey invitations you will receive. American Consumer Opinion also conducts monthly drawings of $250 just for their registered members. Additionally, when you fill out a screener, you will be included in drawings for cash awards, even if you do not qualify for the survey.

You will receive an incentive each time you complete a survey (a longer questionnaire). Incentives typically range in value from $4 to $50, per survey or focus group, depending upon the length of the questionnaire and the time it takes to complete them. If you are selected to participate in an online focus group, participants generally receive more than $25.

You will find the BBB Online Reliability Program emblem on their site. American Consumer Opinion states that all surveys you complete are strictly confidential and anonymous and that your individual answers and data will never be released or published.

Click on the banner to join American Consumer Opinion as a free online survey panelist. You will help evaluate new products, test new advertising, and tell companies your opinion!